Transcending the boundaries of
impossible experiences
Ducere's vision is not just to emerge as the
global leader in wearable technology. but to
overstep and excel in the barely scratched
surface of innovative, technical and
technological explorations. We encourage
and indulge in creative ingenuity
and fearless ambition with an open mind
for new and disruptive ideas, that could
lead to paradigm shifts in
technological innovations.
We at Ducere embrace diverse workforce, and
differently-abled individuals are a valued part of
our workforce. Keeping the genesis of the idea,
75% of our manufacturing force is comprised of
differently-abled people, including those who are
physically challenged and those with hearing and
speech disabilities. They are specifically trained to
handle assembly operations such as soldering,
packaging, quality check on raw materials
and some are even involved in working on laptops
and machines. The idea of including the
differently-abled into the workforce is a part of
our vision.
krispian lawrence
CO-FOUNDER & CEO
a brief history
MAKING IT OFFICIAL:
The company is officially incorporated.
THE FIRST TEST:
With 100 visually-challenged people in conjunction with L.V. Prasad Eye Institute.
ANIRUDH ON SABBATICAL:
Heads to MIT to pursue his higher education.
EXPLORATIONS
Research product form and function. Decide to develop smart insoles as well.
EXPANSION:
Realize the product has mass-market potential.
FIRST OFFICE:
We move into a 1,200 sq.ft. office and are now 7 employees.
THEN THERE WAS DESIGN:
A product design team is created, headed by Red Dot Design Award winner Venkat Rao.
BRANDING IT:
Brand design, communication, language and aesthetics are created
IT WORKS:
The first working product sample is manufactured.
THE CHINESE CONNECTION:
Head to China to find component suppliers and other vendors.
FIRST ROUND OF INVESTMENTS:
Raised an investment of USD 2 million.
CURTAIN RAISER:
Product is soft-launched for the Indian media and we open for pre-orders.
BUILDING PARTNERSHIPS:
Connect with global vendors like ST Electronics and Indo-US MIM.
THE REHEARSAL:
First public product demo at the Aspen Ideas Festival.
CRACKING THE CODE:
Decide to use Bluetooth 4.0.
GROWING THE FAMILY:
Add Finance, Human Resources, Manufacturing Engineering and Business Development teams. We are now 50 employees.
PRESS PICK:
The Wall Street Journal calls Lechal "India's Answer to Google Glass'.
BUCKING BUSINESS CONVENTION:
Decide to move product assembly and shipment to India from China.
AWARD WINNERS:
Frost & Sullivan India's New Product Innovation Leadership Award.
CES:
Showcase Lechal at the world's largest annual consumer electronics show in Las Vegas. Voted as the must-have wearable of CES 2015 by BBC.
SHRINKING ELECTRONICS:
Decide to halve the size of the pods to improve user experience.
NEW OFFICE:
Move to a 12,000 sq.ft, three-floor space to house our ever-expanding team.
MORE STYLES:
Introduce more styles for men and women and more material options.
OFFLINE MAPS:
Add an offline mode, making internet connectivity irrelevant.
AWARD WINNERS:
Limited launch of Lechal to the global consumer, resulting in 500 units in two weeks.
MORE AWARDS:
Selected as a 'Cool Vendor' by Gartner.
COLLABORATE WITH HI-TEC:
Entering a partnership with Hi-Tec, an international shoe brand in January.
PRE-ORDERS SHIPPED:
The first round of pre-orders for Lechal shipped in March.
COLLABORATE WITH EMIRATES:
Smart travel innovation for Emirates in May.
HI-TEC ORDER FULFILLED:
A new brand of shoes: Hi-Tec Navigator, powered by Lechal fulfilled in July.
DISTRIBUTION IN MIDDLE-EAST:
In September, our middle-east distributor order was fulfilled.
AMAZON LAUNCHPAD:
Lechal is marketed in Amazon Launchpad as one of the best wearables in November.
BESTBUY:
Lechal has opened stores with BestBuy in December for the US market.
COLLABORATE WITH AARP:
American Association of Retired People enters into a partnership with Ducere in January.
COLLABORATE WITH DR. SCHOLL'S:
One of the leading brands in insole manufacture, Dr. Scholl’s of Bayer Group enters in a partnership with Ducere in March.
DR. SCHOLL’S AUDIT:
Technical audit with Dr. Scholl's is completed by June.
DR. SCHOLL’S AUDIT:
Supply chain audit with Dr. Scholl's is completed by July.
GaitReady:
AARP phase 1 completed and GaitReady app launched in August.
DR. SCHOLL'S FINALIZATION:
Dr. Scholl's SOW and proposal shared in September.
LECHAL 2.0:
Lechal 2.0 beta version ready in October.
AARP AND LECHAL 2.0:
AARP phase 2 completed in December.
OUR PROCESS
solving a problem through
convergent thinking
convergent thinking
Ducere believes in a holistic process,
one that is interactive,open and
multi-disciplinary in every facet.
Continuously focusing on process
excellence, be it product development,
R&D, design planning and execution,
documentation, technical aspect
manufacturing, we overcome all visible
and esoteric barriers to exceed and
excel the common expectations.
OUR UNIQUE MANUFACTURING
building the scratch
from scratch
from scratch
Fundamental to our manufacturing process is to
build documentation, analyze supply chain,
resource planning, workmanship training, product
training, procuring quality raw materials from
established and reliable vendors, and to implement
innovative technologies and processes.
Our manufacturing process is precise and unique.
It is divided into 5 stages: quality check, assembly,
fitting, packing and dispatch. Each step in our
manufacturing process is managed and controlled
by quality control experts.
The incoming raw materials go through a
comprehensive visual and functional inspection
before they reach the production floor.
We have adopted and implemented quality
control practices to ensure we produce only
quality products that match industry standards.
build documentation, analyze supply chain,
resource planning, workmanship training, product
training, procuring quality raw materials from
established and reliable vendors, and to implement
innovative technologies and processes.
Our manufacturing process is precise and unique.
It is divided into 5 stages: quality check, assembly,
fitting, packing and dispatch. Each step in our
manufacturing process is managed and controlled
by quality control experts.
The incoming raw materials go through a
comprehensive visual and functional inspection
before they reach the production floor.
We have adopted and implemented quality
control practices to ensure we produce only
quality products that match industry standards.
